What is Meta Data?
Let's take our website for example. We have a page specifically focused on the Jacksonville, Florida demographic with a pretty image of the Mainstreet Bridge at the top. But no matter how pretty it might look on the outside, search engines can't see that. They're robots. They see the behind-the-scenes of each Web page.
So, we needed to make sure that we told search engines exactly what our Jacksonville page is all about, and we did that by properly optimizing the meta data.
Behind the Scenes
Here's a quick example of two major meta tags on our Jacksonville page: the meta title tag and the meta description tag. These two meta tags actually show up in the search results, so it's important to use relevant, attractive content when optimizing.
There's a Visual Impact
Not only will optimized meta data provide a sturdy foundation for your website as a whole; it will directly contribute to the success of each of your Web pages in the search engine rankings. The better optimized your pages are, the more search engines and their users will trust those pages. These small yet critical changes really do plant the seed that leads to more Internet success.